hulu approached us asking for a clever way to explain all of their offerings and with college basketball around the corner we leaned in and started drawing up plays.

feeding off the a concept of basketball play schematics on a chalkboard we started to have some fun laying out the plan. it lead to this full motion graphic approach where everyone can get a piece of the action.

created at zealot. special thanks to addy morrison, sophie galowitz, and phil barrish for their help executing the play perfectly.