over the course of more than a year, we took this project from concept to previz in unreal to special shoot and all the way home with vfx and cg background extensions.

reflections are notoriously difficult to work with so this was a unique challenge to undertake. using unreal gave us the proper angles and camera placement then we used the camera and on set data to nail the rest of the piece in post. despite not shooting every member of the main cast we were able to use show clips for those that couldn’t make it to the shoot day.

the piece played on the apple platform, online, and in every apple store around the country using a specially created 6k version.

CREATED at zEALOT.

thanks to apple and TEAM ZEALOT for their support on this incredible project.